SHG Studios / AI-powered cat games
Play as
YOUR Cat.
A product capability.
A story in four words.
Upload a photo. Your cat becomes a playable character. The campaign puts that personal possibility at the centre of the story.
Explore the creative
The idea
Make the technology personal.
The product could turn a real cat's photograph into a playable character. “Play as YOUR Cat” brings that capability into a story the audience can picture immediately.
Product & marketing leadership: Colin Ferguson, SHG Studios.
01 / Motion
Video creative
Two RPG cuts in landscape & portrait,
plus a Creator video.
More from the campaign Cute Cat Creator 98 sec
02 / Interaction
Try the
interactive ad.
The creative becomes something to play with. The original ad includes three selectable video branches: bee, ballet & burger.
Launch the ad, then tap the choices inside it. Sound starts with interaction.
Open the ad on its ownCute Cat Creator
03 / Still images
Static creative
The central promise, alongside collection,
gameplay & install messages.
Select an image to see the original at full size.